YOU HAVE CLAIMED YOUR SEAT!
Please take the time to read through the instructions in your inbox at .
We can't wait to get to know you and your business!
We can't wait to get to know you and your business!
“Thank you to the dynamic duo, Franziska and Christo for putting on a well structured and practical workshop, giving our members an opportunity to plan their marketing strategies for the year. Franziska and Christo really help you get to the heart of what your business is about, your target audience and how to get their attention… Smart, effective and innovative!”
Stacey Randell
WHY BANANAS?
Plain and simple, your business writing is not about you. This is by far the most important axiom of any copywriter. The reason? Because you’re selling to other people and therefore what they need and want is much more important than you.
How many times have you read copy like this? “The mission of ABC company is to deliver the highest level of customer service by providing innovative products and services unmatched in the marketplace. Our world-class staff is the best because we treat them well so they deliver the best to our customers.
The idea is simple: Build a bridge between where your prospects are and where they want to be. You’ll need to do this in several ways. The first, and most important way, is through your website, email and the content that you deliver.
How many times have you read copy like this? “The mission of ABC company is to deliver the highest level of customer service by providing innovative products and services unmatched in the marketplace. Our world-class staff is the best because we treat them well so they deliver the best to our customers.
The idea is simple: Build a bridge between where your prospects are and where they want to be. You’ll need to do this in several ways. The first, and most important way, is through your website, email and the content that you deliver.
LATEST VIDEOS
1.5.15
We know small business and we want to share everything we've learned with you.
Sign up for our weekly newsletter to receive useful, actionable tips, tricks and updates.
SUPPORT